IMI was challenged with the development and implementation of a conference and exhibition for a client's Special Interest Group (SIG).
Solution:
IMI developed and managed a multi-year plan to create exhibition space for a client's SIG.
IMI was responsible for the development of the following:
Floor plans and layouts
Marketing materials
Solicitation to exhibitors and sponsors
Donations
Exhibition program materials
3rd party vendor services
Registration activities
On-site management
Reviews and evaluations
Results:
Our client's exhibition and sponsorship revenue quickly exceeded $1 million, exponentially each year. Additionally, the client had an increase in attendance and positive attendance experience was reported, as well as the organization's overall industry exposure.
